• Wafra Business Logo

    AI-First Mindset & Business Transformation

     Middle East's only specialized full Disruptive Corporate Innovation and Peak Performance Culture,  Business-to-Business Sales, and Go-To-Market Agency

  • ABOUT US

    Wafra Business (AL AMAL TRADING LLC Amman-Jordan), is an ab(new)normal venture (Delaware-USA) that uniquely positions itself as the Middle East's only specialized full Disruptive Corporate Innovation and Peak Performance Culture, Business-to-Business Sales, and Go-To-Market Agency. In Arabic, Wafra signifies positive change, growth, prosperity, and abundance. This distinction is amplified through a blend of expertise, strategic partnerships, startup ecosystem activities, and an innovation advisory arm, setting it apart in the region.

     

    At its core, Wafra Business is a pioneer for accelerated transformation and innovative strategy formulation throughout the Middle East, underscoring its role in driving significant business (and nation-wide) growth and development across various sectors. This strategic facet not only reinforces Wafra's pivotal role in the economic landscape of the Middle East but also bolsters its ability to foster a culture of innovation, leverage disruptive technologies, and navigate digital transformation challenges.

  • SERVICES

    Strategic B2B Sales Acceleration Services

    At WAFRA Business, we specialize in elevating your B2B sales and market presence through a blend of strategic initiatives and innovative approaches. Our services are tailored to navigate the complex landscapes of various industries, ensuring your business not only meets but exceeds its sales and growth objectives.

     

    - Lead Generation and Nurturing

    We harness the power of multiple channels, including LinkedIn, industry-specific events, and targeted content marketing, to generate high-quality leads. Our strategies are designed to attract and engage the right audience, ensuring a pipeline filled with potential clients eager to learn more about your solutions.

     

    - Customized Cold Outreach Programs

    Our cold outreach is never one-size-fits-all; we tailor every message to resonate with the unique needs and pain points of each prospect.

     

    - Dynamic Networking and Industry Presence

    Maximize your industry impact with our support in navigating key trade shows, conferences, and networking events. Face-to-face interactions and strategic engagements can significantly boost your company's visibility and opportunities for meaningful connections.

     

    - Effective Social Selling Strategies

    Leverage the full potential of platforms like LinkedIn to engage with your target audience. Our social selling tactics involve sharing insightful content, contributing to relevant discussions, and building a network of industry influencers around your brand.

     

    - Customer Referral Enhancement

    Encourage and incentivize your satisfied customers to become brand advocates. Our referral programs are designed to leverage positive experiences, turning existing clients into a powerful source of new business.

     

    - Strategic Partnerships and Alliances

    Expand your market reach and enhance your service offerings through strategic partnerships. We facilitate alliances with complementary businesses, creating synergies that drive mutual growth and success.

     

    - Interactive Product Demos and Trials

    Showcase the value of your solutions with personalized product demos or offer free trials to give potential clients a hands-on experience. These interactive sessions are key to converting interest into action.

     

    - Ongoing Relationship Management

    Our commitment extends beyond the initial sale. We believe in nurturing long-term relationships through regular follow-ups and personalized engagements, ensuring clients feel valued and supported at every stage.

     

    - Continuous Sales Team Empowerment

    Stay ahead of the curve with our sales training and development programs. Your team will be equipped with the latest sales techniques, industry insights, and product knowledge to excel in today’s competitive market.

     

    - Insightful Market Analysis and Customer Feedback

    Understanding your market and clients is fundamental. We conduct regular market research and gather customer feedback to keep your strategies aligned with evolving needs and preferences.

    Corporate Innovation Building Blocks

    WAFRA Business amplifies its service offerings in Disruptive Innovation Advisory Services and Programs through our Ab(new)normal playbook of : (1) Tools and Tacktics, Program Design and Playbooks (2) Peak Performance Culture Transformation Sprints (3) Go-To-Market Strategies and Business to Business Sales (4) Curation and Co-Creation and Community Organizing (5) Shift Interventions ; Captivating Keynotes, Podcasts, Hackathons, Workshops, Events and Summits (6) Executive Coaching, Advisroy and Mentorship

     

    Our Corporate Innovation Buiding Blocks are:

    - AI and ChatGPT FOR NON-TECHIES

    A Series of Custom Corporate edition masterclass sessions for anyone in the business or professional world curious about making everyday tasks easier and more creative with a little help from AI. Allowing them to turn their AI curiosity into beast mode capability with no tech expertise required.

     

    - THINXWARM Strategic Sprints

    Think Swarming Formation to Transformation Sessions are "brainstorming on steroids" sessions, to unleash innovative solutions and crystal-clear strategic pathways. Battle-tested across the globe, with over 300 ThinXwarm sessions energizing teams from leading corporations, government entities, foundations, and all stages of idea to growth-stage ventures. Each session is a 90-450 minute investment, consistently described by CEOs as "Did not feel it pass. time well spent, pleasantly!" unlocking new ideas and connections at an unprecedented pace. Our partners include prestigious organizations such as the Islamic Development Bank Group (IsDB), Orange Telecom Group, and Qatar Development Bank (QDB), to name a few.

     

    - ASHRA X MINDSET SHIFT BASECAMP

    Custom Corporate Editions Spans Across 5-6 Full Days and 6 months of structured post-basecamp follow up checkpoints

    Each basecamp edition aims to cultivate massively transformative, disruptive, innovative thinking and leadership skills. It encourages leveraging deep understanding of 10X mindset to devise impactful solutions for local yet globally relevant challenges, deeply rooted in our Arabic/Islamic heritage and values. Post-Basecamp, participants will form teams to develop specific initiatives inspired by the program. 3 online checkpoints every 1-2 months, of which the 3rd of them takes the form of a Finale Rocket Pitch session. This format not only maintains momentum but also fosters continuous mentorship and real-world application of insights gained.

     

    - DSRPT-ATHONs

    Hackathon-like celebrations that are ..disruption-sparking festivals .. to unleash the disruptive mindset within the culture/ecosystem.

    DSRPT-ATHONs are special hackathon-like events; revolutionary celebrations of disruptive innovation and visionary thought-leadership. Those dynamic events are designed to foster groundbreaking ideas, ignite radical change, and reward the trailblazers who dare to think differently. Each DSRPT-ATHON is uniquely curated and designed to fit the partner’s objective and act as a platform to unleash dreaming big and spark transformation.


    - Comprehensive Innovation Advisory 

    Leveraging ab(new)normal’s expertise, we offer cutting-edge solutions and professional guidance for digital transformation challenges, corporate innovation strategy formulation, startup ecosystem integration, and adoption of fourth industrial revolution technologies. Our goal is to empower businesses to achieve exponential growth and scale by embracing innovative solutions and technologies.Our expert innovation consulting team offers state-of-the-art solutions and professional guidance, helping businesses successfully tackle the challenges of digital transformation and maximize the benefits of emerging technologies.

  • FOUNDERS

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    Rami Al Karmi

    Rami Al Karmi, a seasoned Blockchain and AI futurist, strategis, and educator, has been simplifying the tech world for non-techies. With his extensive experience and captivating storytelling and engaging teaching style, Rami makes AI accessible and relevant to all. His insights into AI's impact on various industries, combined with practical applications of ChatGPT, make this masterclass a must-attend for any business professional looking to enhance their productivity and creativity.

     

    Rami Al Karmi | LinkedIn

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    Nesreen Obeidat

    Nesreen Obeidat, a dynamic force in the B2B sector, has established her career by creating pioneering alliances and propelling significant growth. From developing strategic sales strategies and go-to-market campaigns for various brands such as Bartercard, Orange Telecommunications, Queen Rania Al Abdullah Initiative - Madrasati, to orchestrating impactful events like the Ashra X Awake Summit with over 200 thought leaders, Nesreen excels in bridging businesses and stakeholders to achieve tangible outcomes. Her dedication to community involvement is further highlighted through initiatives like the Orange 5G Hackathon, Orange Innovation Bootcamp, AI for NONTECHIES, ChatGPT for non-techies Masterclass Series, and networking gatherings for businesses.

     

    Following the successful exit of Think Barter Network, Nesreen's vision now shines through with Wafra Business. Her journey epitomizes the power of innovation, collaboration, and a commitment to driving positive change. Through Wafra Business, she continues to cultivate a legacy of fostering impactful partnerships and shaping a brighter tomorrow.
    Nesreen Obaidat | LinkedIn 
  • OUR ACHIEVEMENTS

    Sales Acceleration Services

    At WAFRA Business, we take pride in our track record of significantly enhancing sales for our partners across various industries. Here's a snapshot of our success stories: 

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    Renewable Energy

    We empowered our clients in the renewable energy sector to secure numerous cash contracts, generating sales exceeding $300,000. Our strategic sales initiatives and market insights paved the way for sustainable growth and profitability in this renewable energy sector.

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    Advertising and Media

    Our expertise in strategic sales and marketing enabled our partners in the advertising & Media industry to sell advertising spots worth over $500,000. We crafted customized go-to-market strategies that maximize visibility and revenue in highly competitive markets.

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    Printing Services

    In the printing industry, we spearheaded sales campaigns that resulted in an increase in our clients' sales by more than $100,000. Our targeted approaches and deep understanding of market dynamics helped our clients capture significant market shares.

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    Medical Sector

    We ventured into the medical sector and successfully generated sales surpassing $70,000. Our tailored strategies and comprehensive market analysis contributed to our client's growth, helping them to navigate the complexities of the healthcare market.

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    Food Supplies

    Within the food supply industry, we successfully drove our partners' sales to exceed $100,000. Our comprehensive strategies ensured that quality food supplies reached a broader market, enhancing our partners' presence and profitability in this essential sector.

  • OUR ACHIEVEMENTS

    Driving Innovation in Partnership with ab(new)normal

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    AshraX Awake Summit

    Wafra not only successfully drew in more than 200 top-level executives and 12 speakers from various local and international companies, all eager to participate in the Mastermind Executive Program AshraX but also stood out as a landmark for innovation's future. This summit was more than an event; it was a beacon, demonstrating a transformative approach to accelerated growth that is deeply embedded in artificial intelligence and cutting-edge technologies. The overwhelmingly positive feedback from attendees underscores the program's significant potential to enhance the professional development of executives.

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    Formulating Orange Innovation Hub Strategy and framework and Intervention model

    Wafra's innovative team spearheaded the creation of the Orange Innovation Hub strategy. This hub is distinguished by its five Tech Labs, each dedicated to a key technological area: Artificial Intelligence, Augmented and Virtual Reality, Blockchain, the Internet of Things, and 5G. These labs serve as the foundation for a vibrant center of digital innovation and technological progress.

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    OrangeJo 5G Hackathon

    In partnership with Wafra Business, the hackathon empowered a wide array of innovators—ranging from students and educators to entrepreneurs and Orange Jordan staff—by transforming concepts into tangible projects within gaming, smart retail, and digital education sectors. Utilizing the newly introduced 5G technology by Orange, the endeavor strives to enhance digital innovation and entrepreneurship across Jordan, promoting a culture of digital proficiency, skill enhancement, and economic expansion.

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    iX Orange Innovation Xcelerator Bootcamp

    Wafra Business conducted a dynamic innovation boot camp at the Orange Jordan Innovation Space. This intensive session integrated methodologies such as Lean Startup, Design Thinking, and Agile Development to swiftly turn ideas into market-ready minimum viable products (MVPs) within a mere 26 days. The program, which included over 100 client interviews, 8 development sprints, and 40 team meetings, utilized a blend of indoor and outdoor strategies for product development, showcasing an immersive and comprehensive approach to innovation.

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    AI-Power(ed) Breakfast Glimpse into the Future

    In collaboration with the Architecture/Engineering Business Council, Wafra co-organized the AI-Powered Breakfast, an innovative event designed to explore the influence of artificial intelligence on the architecture and engineering sectors. This session is tailored for a wide range of professionals, from architects and engineers to project managers and administrative staff, offering insights into the transformative power of AI on their work, irrespective of their technical skills or managerial positions.

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    Wafra Businesses Achieves Milestone in AI & ChatGPT Education

    Wafra Businesses successfully drew over 200 professionals from a variety of fields to participate in the "AI & ChatGPT for Non-Techies" program, focusing on maximizing its application in both business and personal settings. This achievement highlights Wafra's commitment to broadening the understanding and utilization of AI technologies across diverse professional landscapes.

  • What's Happening Now

     On the Horizon & In Progress

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    Financial Technologies and Cyber Security Exhibition and Conference

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    AshraX Mastermind Executive Program Sessions

  • Contact Us

    WE WOULD LOVE TO HEAR FROM YOU